For your information, you don’t just “SEO” or “search engine optimize” a real estate website. You should approach it with the topic of realty in mind. Your overall strategy should concentrate on creating a sales funnel of leads that will eventually lead to more sales opportunities and fewer chances of wasted traffic on uninterested parties. Regardless, visit the idx website for more details on realty SEO. Advertising real property on the web requires an understanding of online marketing so that your efforts are maximized. You should have an overall strategy that doesn’t amount to throwing marketing ideas at random on a board to see what sticks or not. You should also be aware of the evolving landscape of Web 2.0.
The Evolving Landscape of Web 2.0
- Uncover Content for Your Real Estate Website: Make sure your real estate website is regularly updated. Archive binging is a thing of the past in Web 2.0. A website or web account is considered practically dead if it hasn’t been updated for 3-6 months. Google Panda—the Google search algorithm—loves content that’s fresh, well-written, and original. You can cover the same topics as your realty competition but still get the search signal if yours is better written. Learn more about real estate seo on this website.
- Let the Search Engines Know You Exist: Your website content, from metadata to the blog entries themselves, must be relevant and trending. Web 2.0 is all about trends and trending topics. You want to keep updated on the latest happenings in the real estate world, even if it’s just covering news with your own point of view attached to it. Your foundation of keywords will change in accordance to what’s trending on a monthly or seasonal basis too.
- Foundation of Keywords: In order to establish your relevance to search engines like Google, Yahoo, and Bing (but mostly Google), you should use keywords to outline your pages of web content. Don’t just pepper the keywords randomly on unrelated articles. You should instead make articles based on the keyword so that you can branch off the information in an info tree that leads your would-be customers to you.